Forget the ultra-smooth forehead or the perfectly taut eyes—the real fountain of youth lies in our cheeks.
It used to be thought that lifting the skin with processes like Botox was the secret to returning the face to a more youthful appearance. As modern science has evolved, however, we now see that significant fat loss in the face has a major impact on how we look.
Think about it. When we’re young, we all have naturally plump, cherubic faces. Over time, nature inevitably takes its course, leaving us with cheeks that are sagging and skin that is sinking.
To put it in more scientific terms, gravity begins to pull our cheek skin down from off of the malar (cheek bone) and onto our mid-face.
As more time goes by, the skin sinks even further, closer to the nose and mouth. This, of course, is what eventually creates the nose-to-mouth lines, also known as nasolabial folds.
This type of fat loss usually starts in our late 20s, becoming more (painfully) obvious in our mid to late 30s. It often gives us the look of being gaunt or tired, and under eye circles usually become more apparent.
Fortunately, it’s an easy fix. Putting fat back into our cheeks is a quick procedure with little down time. There’s no knife required, and you will be able to move your face freely afterwards (so no one will be the wiser).
Touted as “the liquid cheek lift,” doctors and dermatologists are now injecting small amounts of filler—usually Restylane, Radiesse, Juvederm, or Perlane—into the cheek area.
Before the procedure, the skin is cleansed with anti-bacterial soap and a numbing cream is applied. The process takes about fifteen minutes total, and results are immediate.
Depending on where you go, and what filler you opt for, injections can run anywhere from $400-$900 a syringe. More than one syringe is almost always needed, and maintenance is needed every twelve months.
It’s a small price to pay to turn back the clock.