Goodbye blond, so long brunette — finally, we’re seeing an uptick in the reign of redheads. Whether natural or faux, this is a hot hue that’s always guaranteed to turn heads for all the right reasons. “Uniqueness is the new conformity,” explains Daniel Villano, a colorist at Fekkai 5th Avenue. “It’s daring and screams ‘I have confidence.’ Right now, it’s really about amber, coppery honey and sunny red shades.” So when it came time for a roundup of the best redheads on Instagram, it wasn’t a tall order to find the best of the best. Here’s our edit of 20 notable women embracing red hair you need to follow now.