This year was full of exciting moments in beauty and plenty of groundbreaking firsts for the industry. Gigi Hadid entered the makeup-peddling game, collaborating on a 30-piece range for Maybelline. (And later sparked a debate concerning female body hair, but we digress.) Kim Kardashian and Chanel reentered the fragrance game, both after years-long hiatuses (guess who met with more success). Allure vowed to stop using the term “anti-aging”; CoverGirl signed its oldest CoverGirl yet. Pat McGrath Labs finally launched a house line (and became one of the most googled beauty brands of the year); Victoria’s Secret tried to get in on the action by, ahem, imitating McGrath’s packaging. And then there was Fenty Beauty.
OK, we’ll stop spoiling the surprise. Click through the slideshow above for, in our opinion, the most memorable beauty moments of the past 12 months. If you have any to add (or combat), sound off in the comments below.