Whether you’re a makeup obsessive or only stick to the basics — foundation, concealer and a versatile lip product — you’ve probably noticed makeup brands keep launching new and exciting products with the help of well-known collaborators. So much so, it’s hard to keep up. From striking eyeshadow palettes to ethereal highlighters, well-known celebrities and influencers are teaming up with makeup brands to create one-of-a-kind collections for consumers.
As exciting as these releases can be, figuring out which ones to spend your hard-earned money on can get pretty overwhelming quickly. Unless you have a lot of disposable income, you have to be really discerning when makeup shopping so you can get your money’s worth. But we feel you — if we could, we’d buy all of the makeup in the world, too. Until that day comes, we’ve rounded up some of the best new beauty collabs that are worth the investment.