Smoothie recipes that double as face masks have been flooding platforms like Pinterest for years now and beauty brands seem to have taken notice. There’s a serious influx of superfood-inspired products that look so natural and fresh, you won’t be blamed for thinking they were edible/drinkable (and in some cases they are). This trend also coincides with a sharp increase in the interest around clean beauty (Sephora launched a clean beauty seal last month and now has a superfood ingredient product finder).
Given the toxic ingredients that have long plagued the beauty industry, this is a healthy movement we can all get behind — and no worries if you accidentally ingest any of these finds. For the most part, they won’t taste good, but they’re antioxidant-, vitamin- and mineral-rich so odds are they’ll do less harm than good.