His fans don’t call him Woost God for nothing. This week at Pitti Uomo, fashion influencer Nick Wooster debuted his new collaboration with Swedish apparel brand The White Briefs on a 100 percent Merino wool loungewear collection in partnership with The Woolmark Company. In one fell swoop, he managed to convince us that “wool loungewear” is not an oxymoron.
“I have worked with Merino wool for years, so I always knew it was really versatile,” Wooster told us. “For this collection, it’s the luxuriousness that shines through. This really challenges old perceptions.”
“We see a lot of opportunity in the casual contemporary category for Merino wool,” added Stuart McCullough, The Woolmark Company Managing Director. “This collaboration will demonstrate the countless inherent properties of the fiber, including just how luxuriously soft yet functional it is for today’s man.”
The capsule collection is comprised of all your lounge-worthy essentials—gym shorts, robes, tank tops, sweatshirts and even underwear—in a rich, neutral color palette of grey, black, olive and navy. “I’ve never come across [wool underwear] in the market. I love creating product that is innovative, so when Woolmark and The White Briefs approached me, I knew this would be something I could be passionate about,” Wooster said.
In case you’re a little hesitant about wearing wool down there, Wooster assures us it’s kosher. “Merino wool is naturally breathable and has temperature-regulating capabilities,” he explained. “It keeps you warm when it’s cool and cool when it’s hot, allowing for maximum comfort no matter the environment.” We’re sold.
“Woolmark Presents The White Briefs Nick Wooster” will be priced between $55 for briefs and $415 for robes and will be available for purchase August 2015.