Everything Marc Jacobs does seems to be semi-controversial in the Fashion Spot forums, so it’s no surprise that the ad campaign for Louis Vuitton’s graphic checkered Spring 2013 collection received mixed reviews from forum members. It is worth noting, however, that the positive seemed to outweigh the negative, and (most) forum members were willing to give credit where it was due.
Featuring a whopping eight(!) models (Athena Wilson, Nastya Kusakina, Janice Alida, Magdalena Jaesk, Ruby Jean Wilson, Tian Yi, Ji Hye Park, and Bria Condon) the campaign, which was photographed by Steven Meisel, echoes the motif that permeated the collection and runway presentation. Jacobs chose the young models and specifically paired them with their “twins” to heighten “the message of repetition and the repetition of patterns.” Something not unfamiliar in the world of Louis Vuitton (Damier check anyone?).
“I hated the collection, but this campaign is the perfect way to advertise it,” Mockingbird conceded. “I'm in love!”
Fashionlover2001 wrote, “Love the campaign; it's well executed. The yellow and white checkerboard set draws you in.”
Style Savvy was among those who didn’t care for the campaign. “The collection is the ugliest I've seen in years so didn't expect much from the campaign. This gives me a headache,” he commented.
Jelavender was in the same boat. “I honestly dislike this collection as well as the styling too much to even appreciate this advertisement,” she remarked. “Good photography is not enough to salvage the hideous clothes.”
I understand the impulse to critique, but I kind of love this campaign. Whether or not I want to wear the clothes, I love the repetition, I love the models and their doubles (who coincidentally kind of make you do a double take to ensure they are not in fact the same person), and I love the mod Sixties styling. I also love that the tone of the colors is so bright and punchy. Whether you love or hate this, you kind of can’t avoid looking at it.