Burberry Prorsum came out with part of their Mario Testino-shot Spring 2013 ad campaign yesterday, and though that’s buzz-worthy in itself (the campaign features models Edie Campbell, Charlie France, Cara Delevingne, Charlotte Wiggins, Alex Dunstan, and Max Rendell), the real story is that 10-year-old Romeo Beckham (as in second son of Victoria and David) is making his fashion campaign debut.
“I imagine the press are going to eat this up, due to Romeo Beckham's presence,” vogue28 posted (he’s right, of course). “He's looking a bit too over-Photoshopped to me. The contrast between the stark red and the neutral trench is nice, I like that,” he added.
“Its all about the models mixed with personalities, as always, but what a gorgeous little boy he is, and actually wears the clothes well,” Miss Dalloway noted. “I love his movement in contrast with the models. If they all were static, it would be even more simple, and boring.”
Elfinkova wasn’t as charmed. “This ad is both odd and hilarious,” she wrote. “Edie and Charlie are doing their best serious, supermodel poses while the Beckham kid is prancing about next to them, umbrella in tow. It just doesn't make sense.”
HeatherAnne may have begrudgingly summed up this campaign best: “Using a Beckham kid is a groan-worthy ploy indeed… but he's so damn cute that it fails to irritate me.”
Gimmicky or not, Romeo is so charmingly cute that he’s hands down the best thing about this otherwise uber-serious campaign. I think this is the start of a successful modeling career for the young Mr. Beckham. Check him out in campaign video action below:
Image: Burberry and Harper’s Bazaar Australia.