“If it’s not broke, don’t fix it," tFS forum member TREVOFASHIONISTO fittingly stated when commenting on the new Alberta Ferretti Spring 2014 campaign. What worked so wonderfully last season was sure to turn out well again this season. “This is gorgeous,” TREVOFASHIONISTO also added. Peter Lindbergh shooting Mariacarla Boscono for the Alberta Ferretti campaign is clearly a formula that we have no objections to thus far. But whereas the Fall 2013 campaign had a dramatic, somber feel to it, this season’s campaign promises to be more on the colorful, romantic side. The campaign found many supporters on the tFS forums.
TianSoFine gushed, “I basically love everything about this! It's very natural and has an easy elegance. I also love the use of light and color.”
“I really love it. I think it's super pretty,” agreed Moofins.
Sweet rus joined in on the swooning and posted, “Gorgeous, just gorgeous! Love this bright green color and the way the fabric flows, stunning!”
But not everyone was impressed. Mariacarla receiving negative comments on the forums is pretty much unheard of, but Ortemis, who thinks 'MCB' is not graceful enough here, was not the only one who criticized the model.
“Love everything except her facial expression,” wrote Koibito.
After looking at the hi-res version of the preview image, one might tend to agree about the facial expression. But nonetheless, the composition of this ad is striking and there is too much to love about this for me to actually be bothered by what her face looks like upon closer inspection. Beautiful!