Coach has unveiled the first campaign images from its fall collection–the very first designed by newly-appointed creative director Stuart Vevers. The brand tapped Steven Meisel to photograph season favorite Binx Walton, along with Harleth Kuusik, Issa Lish, Vanessa Mood, Lexi Boling, Gracie Van Gastel and David Alexander Finn. Meisel collaged his images with pictures from fine art photographer Joel Sternfeld‘s Landscape with Path, which he took of the then overgrown High Line in the early aughts.
The models pose in an outdoor setting at Snug Harbor Cultural Center and Botanical Garden, located in Staten Island. The woodsy backdrop of the New York City park almost seamlessly works with Sternfeld’s images of an overgrown city landmark before it was resorted. As for our forum members, the campaign has garnered mixed feelings.
“Meisel’s portraits are my favorite, the cast really doesn’t excite me all that much,” wrote TheoG.
TeeVanity couldn’t help but notice the presence of a certain It model who’s been raking in the campaigns this season: “Wow, Binx is in every campaign. I don’t mind this!”
Some of our members were less than impressed: “It’s interesting to see how serious Coach is about their re-branding efforts,” wrote orchidee. “Looks nice so far, but I agree—nothing special.”
“Dull campaign,” said an underwhelmed GIVENCHYlover.
Pretty mixed reactions! Add your two cents to the discussion over in our forums.