The month of November marks a special occasion for Vogue Japan as the publication celebrates its 15th anniversary. The magazine tapped Miranda Kerr for the cover and commissioned Mario Testino to shoot a large portfolio featuring the Aussie model for a geisha-inspired shoot. The transformation of Miranda isn’t the only thing different as Vogue Japan’s signature white background is absent in favor of a blue/gray backdrop, taking the cover down a different route for the magazine’s celebratory issue.
Vogue Japan’s efforts apparently haven’t paid off, though. “I miss the white background. This looks like a diff magazine all over which isn’t that good,” noted MON, clearly not a fan of the dramatic change.
“Is there any chance this is a preview, not a real cover? Vogue Japan is not Vogue Japan without the white backdrop,” exclaimed Srdjan.
“Such a disaster. I wouldn’t blame Testino for it. It’s Kerr and the styling, which doesn’t fit her at all, that cause an eyesore,” added an underwhelmed Kanna.
GivenchyHomme shared the same sentiments and commented, “This looks like a cheap generic magazine. Everything is horrible, especially the model.”
Also not fond of the cover is blueorchid: “I always roll my eyes and think people are being overly-dramatic when they say this, but… this is one of the worst covers I have ever seen.”
“As cliche as it is, I can get past the geisha theme—barely. I think Gemma Ward would have been a much better fit. But either way, if they were going to do this kind of theme, they could have used a model who is actually Japanese,” suggested orchidee.
One of the worst covers ever? Ouch! See inside the thread for a few previews of Miranda’s cover story and join the discussion here.