Casting the right model for a campaign is imperative and H&M has pretty much nailed its model choice for Spring 2015. The retailer welcomes back Dutch bombshell Lara Stone, who previously fronted Sonia Rykiel’s lingerie range for the brand back in 2009 alongside Caroline Trentini and Anne Vyalitsyna. This time around, the 31-year-old blond beauty was shot by Mikael Jansson for the fashion spots, posing on the sidewalk wearing a beige jumpsuit and a pair of suede heels.
Are our forum members impressed? “Excited to have these pictures hanging around my store!” raved IsabelMarantBoy.
“Good to see Lara, can’t wait to see the campaign everywhere,” replied [Piece Of Me] in agreement.
“Love Lara for H&M!” vanpersie simply stated.
“Lara nailed it. H&M looks so expensive,” added elle_gb.
But not everyone was so ecstatic over the styling. “Awful styling, very Kim Kardashian in 2009,” disapproved GIVENCHYlover.
Forum member fluxxx didn’t show much enthusiasm for the styling, either: “I love the photography and concept, but that jumpsuit is very Orange Is the New Black.”
“They should’ve used a different colored garment, this jumpsuit is blending into the background a bit. Lara looks great though,” shared squilliam.
Are you a fan of Lara for H&M? Await more campaign images and join the discussion inside the thread here.