Iconic advertising campaigns are often incredibly hard to surpass, but Yves Saint Laurent gave it a go by releasing a whole new series of images for its classic Opium fragrance. Emily Blunt served as the last face of the scent and now YSL ushers in a model to front the seductive perfume, originally launched back in 1977. Aussie stunner Abbey Lee fronts the fresh campaign and poses in a dark atmosphere, having an intimate moment captured before the lens of Gregory Harris.
Our forum members were left divided in their opinions. “Opium adverts just keep on getting worse. This looks like a junkie collapsed in a back alley on a bunch of rags after inhaling from a stolen aerosol, not a woman on a hedonistic (and expensive) journey of the senses,” exclaimed a more than underwhelmed tigerrouge the moment the image dropped.
“We can’t even see her face. I wouldn’t have known it was her,” added khyrk in agreement.
Also not feeling the shot was Wolkfolk, announcing, “Nothing will ever top Sophie Dahl‘s ad. This is way too forced.”
“I was excited to see this but WTF??? It’s an identity crisis. They have Saint Laurent with Hedi [Slimane], but all the rest is YSL, but they try to make it a little Hedi to be coherent. The result is neither here nor there. Lackluster and cheap,” contributed a disenchanted gazebo.
“I expect ecstasy with Opium and Abbey Lee’s giving it to me. The dark colors make it sumptuous as well,” raved Aedlacir, shedding some light on the image.
“Abbey is a perfect choice for YSL,” agreed narcyza.
Do you agree that the image sells Opium or are you majorly underwhelmed? Have your say here.