Though we thought it looked like a mess the first time around, Givenchy continues to cast an army of models for its mainline advertising campaign. Repeating more or less the same concept from last season, Givenchy’s creative director Riccardo Tisci asked a handful of his favorite models to storm various locations across New York City with photographers Mert Alas & Marcus Piggott. Mariacarla Boscono, Irina Shayk, Bella Hadid, Lily Aldridge, Greta Varlese, Yasmin Wijnaldum, Alice Vanessa Metza and Matilde Rastelli dominate the sidewalks of NYC in the first images to surface.
MY #GGIRLS IN NYC: PROUD TO PRESENT THE FIRST PICTURE OF THE @GIVENCHYOFFICIAL FW16 CAMPAIGN, STARRING @issalien, @iosonomariacarlaboscono, @irinashayk, @bellahadid, @lilyaldridge, @greta_varlese, @yasminwijnaldum, @6bubbles6erotica6 & @matilderastelli AND SHOT BY @mertalas & @macpiggott. #Love #Family #GangofMuses #Campaign #NYC #horizon @carineroitfeld @gb65 @jimmypaulhair @aarondemey1
Once again, our forum members weren’t having it. “I’m so sick of this big cast on the street thing,” complained an unamused SpeakThatJDunn the second the campaign image surfaced.
“Tell me I am looking at behind-the-scenes pics instead of a real campaign! Come back next season and bring back good models,” ranted DutchHomme.
“Please, make this Irina hype stop. Please. PLEASE. Even Bella outshines her in that close up,” added EstefaniaAbaddon, as discussion began to target Irina.
TaylorBinque wasn’t much of a fan either, noting, “When you are in a group shot and Lily Aldridge outshines you, you seriously need to reconsider your modelling career. Too many models that they all become irrelevant.”
Sharing the same underwhelming sentiments was Riseup. “This looks so ****ing cheap and amateur, an America’s Next Top Model challenge is way more exciting than this, NEXT!”
“Would it kill them to use just one or two models? I know they have the whole #GGang BS, but there’s a lot of dead weight here,” pointed out orchidee.
“First image and already disappointed!” Nomar declared.
This doesn’t sound as though it’ll get much better. Await more campaign images and join the conversation here.