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This Is Why Bruce Weber Shouldn’t Be Shooting Yet Another Louis Vuitton Campaign

Nicolas Ghesquière has made it quite clear since joining Louis Vuitton as creative director that he’s a fan of Bruce Weber. The legendary American photographer has captured Ghesquière’s mainline campaigns since day one (often while disappointing our forum members). Weber, unsurprisingly, returns for the Fall 2017 campaign to shoot Ghesquière’s usual handful of muses. The impressive cast includes Catherine Deneuve (who looks sensational), Riley Keough, Jaden Smith, Sophie Turner and models Natalie Westling and Sora Choi, amongst others.

Louis Vuitton F/W 2017.18 by Bruce Weber

IMAGE: WWD.COM

Members of our forums were left dumbfounded by the lazy and tiresome result. “Wow, not good. I can’t believe this is the campaign for LV,” expressed a stunned Scotty straight away.

“A bad collection with a bad campaign. Exactly what this trash ‘collection’ deserves,” GivenchyHomme slammed.

“This is 100% awful,” declared Handbag Queen.

In agreement with everyone else was Creative: “Major EW. Looks like a campaign for a cheap designer who does gowns that don’t retail for more than $400!”

Louis Vuitton F/W 2017.18 by Bruce Weber

IMAGE: WWD.COM

“What’s happening with Nicolas? All this looks messy and too simple,” said forum member matheus_s.

Dior_couture1245 couldn’t have agreed more, writing, “I just don’t get the brand anymore under Ghesquière. It always feels like the shows are so serious, the collections are so heavy, and then the ad campaigns are so cheese with Bruce.”

“What a random mess. It doesn’t even look like they tried,” wrote Nomar.

Louis Vuitton F/W 2017.18 by Bruce Weber

IMAGE: WWD.COM

See more from the campaign and add your own two cents here.