Dolce & Gabbana is jumping on the Game of Thrones bandwagon with the new ‘The One Eau de Toilette‘ fragrance campaign starring Emilia Clarke and Kit Harington. The brand continues with the viva l’Italia concept for the campaign, which was unsurprisingly shot on location in the picturesque Italian city of Naples. Photographed by Luca Morelli, both Emilia and Kit soak up the Naples atmosphere and are pictured amongst the hustle and bustle of the city with a handful of locals attempting to steal the spotlight. Moving on from past ads featuring the likes of Gisele Bündchen, Scarlett Johansson and Matthew McConauhey, the campaign didn’t fare well with our forum members.
“I’m so done with D&G. Look at this, so fake (look at the Photoshop!!) and pretentious,” wrote horrified forum member whitewine82 upon seeing the campaign images.
“What crap is this?” asked OllieJE.
“This is so awful, and the commercials are laughable. Love them both, but no. Just no,” stated mepps.
Also far from impressed was forum member June: “Although I love them both this just doesn’t work at all for me!”
Sharing the same sentiments was GivenchyHomme, writing, “I love them both but this just doesn’t work.”
“Dolce is dead in my book. Byeeee!” declared madzedre.
“These guys have totally lost it… they need therapy asap,” said Wintergreen, suggesting the duo should take time out and reevaluate this tired aesthetic.
Fantastical couldn’t have agreed more. “This looks like a cheap beer advert, not what you’d expect from a high fashion brand. They need a re-branding desperately. This is beyond bad,” he pointed out.
Watch the commercials that complement the print campaigns and let us know what you think here.