Our forums have a love/hate relationship with photographer Giampaolo Sgura and often call him out, whether he’s shooting Moschino’s latest fragrance campaign or producing some pretty horrific covers for Vogue Germany. We clearly need to make our rants a whole lot louder as the magazine welcomes back the Italian lensman to shoot the March 2018 cover story. Vogue Germany enlists rising star Birgit Kos for the sultry cover shot, styled by editor-in-chief Christiane Arp in Giorgio Armani.
Our forum members won’t be making a dash for the newsstand. “Nothing works for me here, it looks like a makeup and hair test shot, this is NOT cover worthy! Why is Arp so into Sgura?” asked Miss Dalloway upon checking out the cover.
“2018 and I’m wondering why Sgura is still hired,” stated helmutnotdead.
“This feels way too heavy, contrasty, but also dark and too much grain,” disapproved TREVOFASHIONISTO.
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Nocturnal wasn’t here for the outcome either, writing, “I don’t like it. She looks massive and this photo gives me Instagram filter vibes. They can do better!”
“Too affected! The pout, photography and that dress which looks more uncomfortable than sexy. Not sure how this went so wrong considering the parties involved. The art direction is extra uglier this time around,” noted Benn98.
Although not everyone was a hater. “This is beautiful! Looks like they were going for a Marilyn Monroe vibe, and it worked!” approved GivenchyHomme.
Are you a fan or not? See what else the issue has to offer and sound off here.