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The Hadid Sisters, Kaia Gerber, Adut Akech and Imaan Hammam Give Glam Rock New Meaning in Moschino’s Spring 2020 Campaign

Steven Meisel can do very little wrong when it comes to magazine covers, fashion editorials and advertising campaigns. At least according to our forum members. Meisel has been working with Moschino since 2014, brilliantly highlighting Jeremy Scott’s collections in fabulously camp campaigns. Last season we were treated to a Dynasty revival and the 80s theme continues for Spring 2020 with Gigi Hadid, Bella Hadid, Kaia Gerber, Adut Akech and Imaan Hammam rocking out as Moschinorama serving us 80s girl group realness in the stylized campaign images. The “band” even performs Karla DeVito’s “Cool World” in the campaign videos with Tyra Banks making surprise cameos.

Moschino S/S 2020 : Gigi, Bella, Kaia, Imaan, Adut & Tyra by Steven Meisel

IMAGE: FASHIONGONEROGUE.COM

The campaign took our forums by surprise. “Tyra Banks by Meisel. That’s all we needed. Instead we get the most predictable casting choice of the season,” commented helmutnotdead.

“Tyra and Meisel is one reunion I didn’t know I needed until now. Everyone did an impeccable job here, Moschino really has some of the most exciting campaigns every season. Meisel and Jeremy are on a roll!” praised aracic.

“Meisel and Moschino campaigns give me life!” declared dodencebt.

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Urban Stylin felt the same way: “I love how campy and retro it is!”

The videos were clearly stealing the spotlight from the print ads. “Something is missing from the images for me, the videos are way more exciting,” noted tipi1355.

“Disappointing. After the video I expected more and singing people don’t photograph well,” said anlabe32.

“So literally this is a failed campaign. The momentum would skyrocket and the media would eat it up had it been Tyra in the ads,” shared TaylorBinque.

Moschino S/S 2020 : Gigi, Bella, Kaia, Imaan, Adut & Tyra by Steven Meisel

IMAGE: FASHIONGONEROGUE.COM

See the rest of Moschino’s Spring 2020 campaign and join the conversation here.