It’s no secret that the big fashion houses demand their brand ambassadors wear their latest collections whenever the stars land magazine covers. For example, Zoë Kravitz wore Saint Laurent on ELLE‘s February cover. Now Sophie Turner represents Louis Vuitton on the magazine’s latest. A firm favorite of Vuitton’s artistic director Nicolas Ghesquière, Sophie fronts the April 2020 issue down on Venice Beach. Captured by photographer Arthur Elgort and styled by Beth Fenton, the actress wears the French fashion house’s Spring 2020 collection throughout the magazine.
Members of our forums weren’t exactly jumping for joy. “It’s basically another Vuitton advertorial. I’m not a major fan of the cover…” admitted aracic.
“Vuitton’s monopoly is really sickening. I almost feel like the only saving grace would be for the entire industry to be razed to the ground and restarted. From mediocre designers, photographers, editors and models to the blue-chip brands who dominate magazine covers in every corner of the world. Maybe that’s why creativity is at such an all-time low,” ranted Benn98.
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“A total nonevent of a cover and I think Sophie Turner is just as unremarkable as the outcome of this shoot. These blatant paid covers are painful and to make things worse…Louis Vuitton (aside from Léa Seydoux) has the most dire brand ambassadors,” voiced vogue28.
A.D.C. was majorly underwhelmed: “Who cares if it’s Elgort behind the camera when the results could’ve come from anybody?”
“No cool points for Elgort when the cover and images are obviously paid for by Louis Vuitton. They make me sick with plays like this!” exclaimed Miss Dalloway.
But not everyone felt the same way. “ELLE has really been going for these breezy, sun-kissed covers this spring and once again, I like it. I can practically hear the waves and feel the warm wind. And Sophie looks great,” confessed dodencebt.
Are you a fan? See Sophie’s cover feature and share your thoughts here.