For the past couple of weeks, American Apparel has been really into holding online sales that tie into news events. First, they decided to offer discounts to people in states affected by Hurricane Sandy: "In case you're bored during the storm, 20% off EVERYTHING for the next thirty-six hours," they wrote in an email to newsletter subscribers. It was funny because people were less bored and more concerned for others' safety and the damage being done to the entire region.
This morning, the California-based retailer announced a second topical sale. In honor of President Obama's reelection, American Apparel is offering 30% off all their American Flag styles for one week. You might disagree, but leggings discounts are just not how I believe people should commemorate the democratic process. Personal preference. Just seems really frivolous and opportunistic.
But! If American Apparel CEO Dov Charney really wants to hold sales to help me mark the moments which are significant to my life, here's what he could offer that wouldn't piss me off:
- 20% off all Sleepwear when I make myself a delicious breakfast of farro salad with a fried egg on top.
- Buy one, get one free Unisex Cotton Berets when I book a ticket to Europe.
- Free gift of The Circle Scarf in a color of my choice when I buy a Unisex Long Wool Coat within twelve hours of the first snow.
- Free shipping on any eyeglass frames when I finish a really good book and loan it to a friend.
Image via email screengrab