I hate to be the one to break it to you, but Chanel will actually go ahead and first produce and then sell a scaled-down version of the now-iconic hula hoop bag we saw on the Spring 2013 runway. It only follows that some people will proceed to buy the bag at the store, where it'll retail for an immodest $2,400.
But once you acquire the hula hoop beach bag of your fashion dreams, how do you style it? The obvious choice would be to pair the bag with a seven carat diamond belly-button jewelry, cashmere silk bikini, vicuna sarong, and flip-flops made out of Venetian glass. But once you've gone that far, you might as well enlist the "help" of a malnourished orphan, so that you don't have to strain your delicate shoulder carrying the bag on your own, and that defeats the whole point.
No, you have to try something simpler if you really want the bag to make an impact, and in my expert opinion, there's only one real way to wear it: with nothing else, just the word "ASSHAT" scrawled on the side with lipstick — Chanel, if you insist.
Image via IMAXtree