Camilla and Marc Freeman’s diffusion line C&M launched back in 2007 as swimwear only. For their 10-year anniversary as Camilla and Marc, the duo expanded it into a range of younger, more financially accessible dresses and separates, kicking off with a collection that reimagined the tired trend of festival wear.
For Spring 2013, C&M is back with a fresh spin on the not-so-new. This time, the siblings have put their stamp on the athletic trend, mixing it up with ice queen metallics and frosted 60s lace. The collection was inspired by teenage rebellion and coming of age, a perfect theme for the blossoming line.
The pieces themselves are a little more grown-up than those we saw in last year’s ‘Coachella Valley’. Fashion’s long-lasting love affair with marrying polar opposites is played out in blending sports tees with puffy skirts and after-hours party dresses, and the campaign’s styling adds an upmarket ghetto vibe with heavy chain necklaces and baseball caps. Somehow the sub-zero setting works just as well with the über-summery outfits as it does the Baroque-y lace.
The new collection has just gone up for sale on Camilla and Marc’s website. Prices are awesome (under $300 for dresses and jackets and $100 – $200 for skirts and tops), so you can afford to mix and match them à la campaign star Valentina Sykes.