The Woolmark Company has tapped Alexander Wang, Annie Leibovitz and a very cute sheep for a new campaign promoting Merino wool. Slated to run in fall fashion magazines, the ad is part of a two-season partnership between the textile company and the designer's eponymous label. Select pieces of Wang's Fall 2013 collection were produced with the textile.
“I have used Merino wool since I first started designing, so collaborating with Woolmark was a natural fit for me,” he said. “Wool has strong environmental credentials, and it always feels modern and relevant.”
Wangs joins fellow Parsons alum Narciso Rodriguez as a Woolmark brand ambassador. The company is hoping to position Merino wool as a luxury fiber for premium apparel brands.