Hedi Slimane's latest photographs for the Saint Laurent Music Project, of rock and blues legends B.B. King, Jerry Lee Lewis and Chuck Berry, have just been released. Previous subjects for the photo series included Courtney Love, Marilyn Manson, Daft Punk and Kim Gordon, whose contributions to popular music occured more recently than the latest crop of campaign stars. With his newest ads, Slimane seems to be expanding the label's connection to music and musicians beyond the leather-trousered badassery of contemporary rock 'n' roll, to the genre's legendary beginnings — to its soul. Whether or not that's an interesting and/or appropriate direction for Saint Laurent Paris … we'll have to see.