Adding some Central European flavor to its American takeover, Zimmermann has tapped Hungarian stunner Eniko Mihalik to front the Resort 2014 campaign.
The collection was presented in New York during the Stateside resort shows, a sound move for the Australian-based brand trying to capture a slice of the US market – rich Northern Hemispherians need things to fill their suitcases for mid-winter escapes to the Côte d’Azur, and as things heat up back home, we’re already looking forward to a new summer wardrobe. Effectively addressing the rift in both climate and wallet thickness, the collection offered straightforward bikini separates in delicate patterns alongside wide-legged pants and a French lace one-piece with sculpted wings and risqué sheer paneling.
It’s modeled to perfection on the exquisitely cheekboned Eniko, lensed by Darren McDonald on a craggy stretch of sand dotted with giant palm tress and boulders begging to be lounged upon. Both the delicate lace daywear and the pretty, patterned swimsuits look even more seductive in their natural habitat than they did on the runway.