With one of the most anticipated collaborations yet launching tomorrow, an invite to the Isabel Marant for H&M preview party was a HOT ticket in LA last night. At the Sunset Boulevard store in West Hollywood, H&M hosted a VIP event with plenty of fringe booties and chaos to go around!
With guests wrapped around the building, H&M was ready promptly at 7 p.m. to start letting anxious shoppers into the store. Needless to say, by 7:10 p.m., the store looked like an Isabel Marant feeding frenzy. Boxes of shoes were opened and thrown about, sweatshirts were disappearing in a blink, shopping bags were stuffed and overflowing on to the floor and the H&M staff could barely replenish the racks without getting mobbed. It didn’t matter if you were a celeb, supermodel or infamous blogger (they all were there) – it was survival of the fittest. But what do you expect? This is Isabel Marant!!!
For more details and to find out where to shop in your area, check out the H&M website. Stores open at 8 a.m. and the website goes live with product at 12 p.m. EST. Just a little note to consider: the pants run small, the sweatshirts run even smaller, and the sweaters and tees run pretty true to size. Good luck!