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Henry Holland Designs Limited-Edition Ice Cream Dress for Magnum’s 25th Birthday

We’ve seen designers such as Karl Lagerfeld and Zac Posen collaborate with ice cream brand Magnum before, and now it’s the turn of London Fashion Week favourite Henry Holland.

The task at hand was to create a dress inspired by the Magnum Classic ice cream range to help to celebrate the brand’s 25th birthday. A dress almost good enough to eat, you might say!

Henry Holland Designs Limited-Edition Ice Cream Dress for Magnum's 25th Birthday

Henry Holland Designs Limited-Edition Ice Cream Dress for Magnum’s 25th Birthday

The exact inspiration for the dress reportedly comes from the moment when the chocolate cracks and reveals the ice cream from underneath. This is clearly demonstrated by the dress’ design aesthetics, as brown and vanilla sequin embellishment work together in order to emulate this effect. Plus, an interesting fact is that it actually took three months to create due to the fact that each sequin was applied by hand. 

To mark Magnum’s birthday, 25 copies of the limited-edition pointed collar shift dress will be given away on Magnum’s site. So, keep an eye out for the chance to snap up your own!   

Image: Henry Holland via Twitter