For basically as long as the brand has been alive, Lover’s lace in black, white and red has been the label’s hallmark. So much so that they’ve released sell-out capsules based solely on doily dresses and gypsy-hipster wedding gowns.
But this season, lace is taking a back seat. Lover’s In Bloom print is a moody spring floral that’s proved amenable to the varied wardrobes of everyone from Victoria’s Secret model Candice Swanepoel to Este Haim and Bambi Northwood-Blyth. Swanepoel and Haim accessorized Lover’s mini dress with stilettos and a guitar, respectively, while Blyth chose a sheer Bloom shirt.
Lover has even eclipsed Dion Lee and Emma Mulholland to become Beyoncé’s favourite Australian label. The singer wore head-to-toe Lover in a then-unreleased animal print at her album launch in December before hitting the street in the Bloom sweater and Bambi’s floaty shirt.
Surprisingly, it’s only half sold out.