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Alexa Chung is the New Face of Nails Inc.

Nails Inc. is celebrating its 15-year anniversary with two new collections, a new bottle design by Fabien Baron and a high-profile celebrity endorsement. The brand has tapped Alexa Chung to front the campaign for its new collections, one of which is a fabric-inspired six-shade set that Chung herself worked on. Also on tap for Nails Inc is a new line of polishes, NailKale, made with the actual greens.

Chung posted a snap from the forthcoming campaign, picturing her lying on a bed of kale (like a delicious piece of salmon might), holding an oversized bottle of the lacquer. "This is a thing," she captioned the image.

In addition to Alexa's range and NailKale, the brand will also release a limited-edition shade called Red Lace. Look for Chung's textured collection in August, the Red Lace shade in June and NailKale come fall.

[via WWD]