Rachel Zoe's adding an e-commerce option to her popular The Zoe Report website. Come June 24, the site will debut the Zoe Collective, a project that will bring a series of limited-edition designer capsule collaborations. Expensive lifestyle guru Gwyneth Paltrow has a similar initiative on her Goop website. She's tapped everyone from Stella McCartney to Matthew Williamson to design products specifically for the website. It sounds as if Zoe's project will be set up in a similar way. “For the last five years, I’ve loved showcasing designer pieces to our loyal readers on The Zoe Report. Following our site redesign, it now feels like the right time to further our relationship with our readers by offering pieces designed especially for them,” Zoe told WWD. “I’m looking forward to growing this program as we work closely with some of mine and my team’s favorite designers.”
First up for the Zoe Collective is Jennifer Meyer, who will offer three 18-karat gold and diamond-studded charms, which are available as stud earrings, a necklace or a bracelet. Choose between an elephant, horseshoe and a lucky eye, with prices ranging from $135 to $280.
This seems like quite a natural step for The Zoe Report. And if we know anything about Rachel, it's that anything with her stamp of approval will sell. We're looking forward to June 28 to see what the Zoe Collective puts forth for its inaugural collection.