Calvin Klein has just announced that international supermodel Doutzen Kroes and Sons of Anarchy hunk Charlie Hunnam will front the worldwide campaign for its newest Reveal fragrance. Coty Inc.’s Chief Marketing Officer Fragrances, Steve Mormoris, says the new fragrance “speaks to women who want to feel sexy, confident and provocative.” He adds, “Doutzen perfectly embodies that woman.”
Photography royalty Mert Alas and Marcus Piggott have effectively captured these traits that the latest women’s fragrance hopes to represent with their visual know-how. Although Charlie pins Doutzen up against the wall of a high-rise classy apartment window, the Victoria’s Secret angel still manages to look like she’s the seductress in charge.
This role-play comes to life with a complementary television ad directed by Jonas Akerlund, where we see the high-profile pair play some sort of heated game of seduction and desire in half a minute. Because most of us wouldn’t mind looking like Doutzen, and even more of us would love to have a man like Charlie chasing after us, we’d have to say this advertising campaign has pretty much nailed it. Watch the complete 30-second clip below.