Brooke Shields is delving into cosmetics with a huge collaboration with MAC that is expected to hit U.S. shelves October 2. The model/actress is the latest celeb to team with the Canadian makeup brand for its Icons range and this offering is the largest of any past Icons collection.
Shields created a range of products suitable for both day and night, which includes two lipstick shades, bronzer, a blush duo, lipglasses, mascara, a selection of brow grooming products and tools (setting gel and liner) eyeshadow, lacquer and the big kahuna: a 16-shade eyeshadow palette said to be the largest MAC has ever produced in collaboration with a celebrity. Why so BIG? Shields tells WWD she wanted to give women a thorough selection of colors so that they won’t need to buy supplementary colors to create a full eye look: “In every palette I’ve ever bought, there always seems to be something missing — like a highlighter or a crease color,” she said. “I always have to get a second one. So I wanted to make sure we got it all in one with this. The ability to vacillate between different parts of my personality—and a woman’s strengths in each—was important. Once women start having children, they seem to be lumped into this mom category, but some of the sexiest women I know have had children. I think beauty is seen in confidence—the confidence to be whatever they want to at that time.”
The collection has a feeling of duality–there are products to help you create a more natural makeup look, as well as vampier options for a night out.
MAC tapped photography duo Inez van Lamsweerde and Vindooh Matadin to lens the ads (which feature a male ballet dancer). It will be the first time in several years that Shields has posed for a beauty campaign. It “was like being back in the olden days,” she told WWD.
Prices start at $17 and go to $85. After its U.S. launch, the collection is expected to release internationally later in October.