River Island has a good nose for picking a great designer collaboration, having teamed up with lots of our favourite emerging designers like Eudon Choi on capsule collections. Now, the brand is turning its attention to the blogosphere by announcing an exciting shoe collection with the effortlessly stylish Sandra Hagelstam, the author behind 5 inch and up.
Announcing the exciting news on her blog, she explained that years ago whilst still at university and fresh to the world of fashion blogging, she actually secured an internship at River Island and saw a photo of herself on the designers’ mood boards. It sounds to us like this collaboration was always meant to be. Who better to team up with than somebody whose sense of style is already influencing your designs?
Based between London and Helsinki, she’s got a strong blog following with over 50,000 followers crushing on her enviable style via Instagram. No doubt her loyal fans will be dying to snap up a piece from her River Island collaboration.
The collaboration will include five exclusive styles of shoes, and in homage to the name of her blog, they will naturally be of the high-heel variety. The line is set to launch in November in U.K. stores and internationally online, and if you just can’t wait to find out what to expect, take a peek at Sandra’s influences and a couple of design sketches on her blog.