By now, we’re used to seeing Kate Moss in various states of undress. After all, she is a model — it’s part of her job. But this time around, Kate is flaunting her goodies for a good cause. According to the Telegraph, the model has been tapped by Stella McCartney to appear in the ads for lingerie she created to benefit breast cancer awareness and The Linda McCartney Centre.
Kate already had a glass molded from her left breast, so she was the perfect pick to help front the campaign for McCartney’s special edition Gemma Relaxing lingerie offering. Each item in the three-piece range is rendered in a hot pink color. For the campaign, Kate poses in a bra, pulling one cup down to expose her nipple, which is obscured by a pink breast cancer awareness ribbon. The line includes the soft cup bra Kate is modeling, a balconette bra (both $80) and lacy panties to match ($40).
Proceeds from the collection will help The Linda McCartney Centre build a new mammography site, so you know your money will be helping other women — it’s a perfect excuse to shop.