Rock the Vote is leaning on tried and true tactics to get young folks to put down their iPhones and actually show up to vote for the midterm elections. Take a summer hit, remix it so it’s relevant to the cause, add a bunch of young, cool celebrities and voila! You’ve got a PSA that will at worst go viral and at best do what it set out to do, and get people to actually cast their ballots.
This time, Rock the Vote called on Lil Jon to remix the club banger “Turn Down for What” into “Turn Out for What,” a catchphrase that’s supposed to inspire folks to get to the polls and vote on issues that are actually important. Lena Dunham, Fred Armisen, Sophia Bush, Ireland Baldwin, Whoopi Goldberg, Natasha Lyonne and more join the fun, dancing, goofing around and of course, telling us why they’re voting this election.
Sure, the video is a little ridiculous — there is no way mixing Lil Jon and the democratic process would be anything but. And naturally, since Lena is involved in the project, we get to see her doing the literal no-pants dance (as if we haven’t seen enough).
Watch the video above to see it all play out.
[via Rock the Vote Facebook]