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Moschino Launching Toy Fragrance

IMAGE VIA WWD

IMAGE: VIA WWD

It’s a bear! It’s a toy! It’s a unisex fragrance by the inimitable Jeremy Scott for Moschino, cheekily named Toy. The fashion brand and licensing partner Euroitalia will be launching the eau de toilette by the creative director on November 13 at Harrods in London. The packaging features a teddy bear with a T-shirt that reads, “This is not a Moschino Toy.” Clever, no? Nestled inside the stuffed animal is the bottle, which is said to evoke the playfulness that Scott is known for. 

The campaign for the new scent was shot by Steven Meisel and stars Brazilian model Isabeli Fontana holding up a headless stuffed bear. 

[via WWD]