H&M is dead serious about the Australian market, having just announced two new stores for Brisbane next year. H&M’s got its hungry hands on Brisbane’s Indooroopilly Shopping Centre with a store opening this coming March. It doesn’t stop there, with Brisbane CBD’s 170 Queen Street locked down for late 2015 as well.
The Swedish retail giant has, quite literally, been working its way up in our country, opening its first Aussie store at Melbourne’s GPO as recently as April this year. Sydney’s Macquarie Centre shopfront soon followed in October.
We’re sure Brisbane residents who love affordable fashion will be gearing up for an inevitable in-store trample, but competing Australian retailers mightn’t be so happy. If H&M keep going at this rate consumers could quickly forget about their home-grown favourites.