Are you a lover of merino wool? You’re in luck. The Woolmark Company is taking the leg work out of finding merino wool products, by bringing them all together into one space with its new e-commerce site.
The organisation, which is dedicated to the international promotion of Australian wool, is now offering access to an extensive range of fashion and lifestyle products from around the world, with the website working as an aggregator to make merino products more discoverable to consumers.
There’s a diverse offering from labels like Balenciaga, Balmain, Asos, Adidas and Alexander McQueen, with products spanning womenswear, menswear, children’s clothing and toys, and homewear.