Continuing in the tradition of unconventional campaign stars is Karen Walker, who just tapped an Instagram star to front her latest campaign. The very glamorous Insta-model in question is Toast the Dog, aka the cutest little toothless Cavalier King Charles Spaniel on this side of the Internet.
Toast is no stranger to posing with eyewear. A quick peek at her Instagram will show you she is a professional with props, so modeling sunglasses was a piece of cake. Walker says that for the campaign, she looked for a model fitting the following criteria: “We were after a model for this campaign who could fit with our caramel-y color palette and also someone whose hair would work with our three wind machines hitting her from every angle to create a slightly ’70s vibe.” Toast was clearly a shoo-in for this one.
Let’s just come out and say it: This is likely the cutest instance of a dog modeling human clothes since our own Beanie stepped in front of the camera to show you the hottest beanies for the winter season. While we’re a little biased toward Beanie, we’re positively melting at Toast’s efforts for Karen Walker. What can we say? The girl is killing it.