Whatever you have to say about Kim Kardashian, one thing’s for sure: She isn’t above poking fun at herself. The reality star was tapped to appear in T-Mobile’s latest Super Bowl commercial, a version of which aired during Conan last night. The spot has the feel of a very serious PSA (think Sarah McLachlan’s ASPCA commercial, minus the depressing puppy and kitten faces) with Mrs. Kardashian West relaying the sad reality that unused data minutes your phone company collects keeps you from looking at more of her vacation, tennis, makeup and OOTD selfies.
“Tragic,” the reality star deadpans, asking us to “help save the data.” You can expect another, longer version of the commercial during the Super Bowl. We wonder if it will include an appearance by Kanye, or better yet, North West.
Watch Kim in the hilarious clip above.
[via T-Mobile YouTube]