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Karlie Kloss Is the New Face of Joe Fresh

Are you ready to get super fresh? Canadian fast fashion retailer Joe Fresh has announced that supermodel Karlie Kloss will be the new face of the Spring 2015 campaign.

The long-limbed bombshell, who is also fronting campaigns for Kate Spade and Marc Jacobs this spring, is the embodiment of the brand’s minimalist chic aesthetic. “My style is very simple and chic and I think these pieces are right up my alley,” Karlie said in a statement. Initial images depict the super bronzed model with tousled hair and barely-there makeup lying languorously across the floor in front of a white, seamless backdrop dressed in Joe Fresh’s classic streamlined looks, including military-inspired and basic black and white outfits. She also stars alongside male model Henrik Fallenius in shots that show her sporting casual Breton stripes as well as one shot where they both wear double denim and effectively take the Canadian tuxedo to sexy new heights.

The campaign was shot in New York by Steven Sebring and debuts on February 9.