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Agent Provocateur Opens First Standalone Boutique in Australia

Photo: Agent Provocateur

Photo: Agent Provocateur

Australia just got a little sexier! British luxury lingerie brand Agent Provocateur has officially arrived on our shores, opening its first standalone boutique in Sydney’s CBD on Wednesday night, February 11.

Photo: Agent Provocateur

Photo: Agent Provocateur

The boutique marks the label’s 100th store worldwide, and will house the main collection, classics, bridal, swim, hosiery and accessories over 93 sq m. It’s also a place you’d love working at, with the staff uniform being a pink coat designed by Vivienne Westwood. Yes, please!

Photo: Agent Provocateur

Photo: Agent Provocateur

It was definitely a milestone worth celebrating with guests like model Annabella Barber, fashion blogger Chloe Hill and actress April Rose Pengilly dancing along to music played by DJ Leah Simmons. Check out all the fun in our gallery below.


Photos: Agent Provocateur