Maria Grazia Chiuri hasn’t been able to catch a break when it comes to Christian Dior’s ad campaigns. Her debut Spring 2017 campaign looked more suited to the high street and the Fall 2017 images that followed failed to excite (even the Jennifer Lawrence ads were off the mark). Yet change seems to be in the air as Dior unveils its campaign for Spring 2018, ditching the multi-girl casting and allowing veteran model Sasha Pivovarova to steal the show. Also out is photographer Brigitte Lacombe in favor of Patrick Demarchelier who captures Sasha on the studio floor, showcasing her various works of art and proving less is always more.
But is it? The campaign left our forum members divided. “Sasha! What a treat. The shot is OK but I’m so excited to see her and I love that they included her painting, she’s very talented,” posted forum member LastNight upon checking out the campaign.