First, Maybelline NYC was announced as the official makeup sponsor of World Mastercard Fashion Week and now Redken 5th Avenue NYC has been announced as the official hair sponsor. It's very exciting to see two highly regarded brands step into this role in Toronto. I can only imagine that it will bring a sense of newness to the showings for F/W 2012 from March 12 – 16. These additions are a massive opportunity for the FDCC to revive, thrive, and expand their standing as a fashion contender on the same stages as the greatest in the world. Redken has long been a leader backstage at runways in NYC, Milan, and Paris Fashion Weeks.
Leading the Redken partnership is Jorge Joao. He will work backstage with the Redken styling team. If you are not familiar with Jorge, he is the Redken Global performing artist, professional hairstylist and salon co-owner of KOI Hair Studio. He's globally involved in the industry and has won a ton of awards.
We will keep you updated on all things backstage during World Mastercard Fashion Week.