Fashion News

HELLO KITTY TURNS 35

Hello Kitty isn’t such a young kitten anymore. The iconic Sanrio character will turn 35 in the fall, and she has lots of famous friends that will be helping her celebrate the impressive milestone.

Of course avid Hello Kitty collector Kimora Lee Simmons will be in on the action (she has a line of Hello Kitty-themed jewelry). The larger than life diva will be creating one-of-a-kind gem-encrusted necklaces for iPhone cases, as well as business card holders, and belt buckles. Limited edition Asics sneakers, a unique necklace created in collaboration with Swarovski called The Hello Kitty Jewel Doll, new products from Hello Kitty’s ongoing collaboration with the California-based streetwear label Tokidoki, a series of Judith Leiber-designed items based on retro Hello Kitty designs, a collection of handbags and other accessories bearing Hello Kitty’s official pink, blue and yellow tartan (which has been recognized by the Scottish Register of Tartans) and a capsule collection of Hello Kitty-themed merchandise at Hong Kong-based retailer Lane Crawford will also be up for sale.

As someone who never counted Hello Kitty as one of my favorite Sanrio characters, I was floored that the feline brings in worldwide sales of more than $5 billion a year and huge part of that figure is in the fashion category. No wonder everyone from Christian Dior to Heatherette and Anna Sui have collaborated with the kitty.

Images courtesy of the Fashion Spot forums.

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