My, how fashion moves quickly. Just over a month ago, the Jil Sander Group announced that it would be launching a casual lifestyle offshoot to the Jil Sander brand, Jil Sander Navy. And now, we’ve already got a full collection ready to go for Spring 2011, which will hit stores in January 2011.
The more casual collection sticks with the streamlined, minimalist Jil Sander look, but takes the pops of color (green, orange, magenta), that Raf Simmons has been incorporating into his work with the brand to a more prominent level.
The collection is focused on deconstructed outerwear, lightweight jerseys, and easy knitwear. The line includes a range of separates plus accessories – handbags, footwear, and belts.
The prints, based on the work of 17th-century artist Abraham Mignon, are a nice addition to the collection and the easy, lightweight feel of the garments make them fitting for a lifestyle spring collection. However, I wish some of Raf Simmons’ fabric sculpting techniques had made their way to the Navy line. The pieces in the collection are made from materials such as innovative quality cotton, techno fabrics, jerseys, and knitwear.
In a nod to the current trend of mixing high and low, and in an effort not to alienate their core customer, Jil Sander is hoping that the Navy collection will be sold side-by-side with the signature line.
Aesthetically, this makes sense as there is a cohesiveness between both the lines, but given that the Navy collection’s prices start at just $125 and only go up to $1,000 (i.e. a fraction of what the luxury Jil Sander line retails for), I wonder if they may be losing out on some customers.
Many customers, for example, who shop on the Barneys Co-Op floor – where prices are typically in the Navy range – do not venture to the floor where Jil Sander is sold.
Will they make the detour? We’ll see in January.