News & Runway

THE PROENZA SCHOULER SUNWEAR COLLECTION

With the recent signing of a worldwide license agreement for the creation, production and distribution of sunglasses under the Proenza Schouler brand name by L’Amy America, the collection made its debut on the runway during New York fashion week at the Proenza Schouler Spring 2008 show. 

Proenza Schouler’s design philosophy takes its cue from the idea of contrasts.  Ideas rooted in classicism when juxtaposed with new and interesting materials create a look that is unique and singular.  Tortoise shell and brushed metals coexist in one style while exposed hinges and resin in another.  An air of nonchalance is key.  Nothing too forced seems interesting.  The utilitarian feel of the shapes brings to mind eyewear of a different time.  The absolute focus to detail and material make it a product of today.   

The Proenza Schouler sunglass collection will initially be distributed to key high end department, optical, and specialty stores through L’Amy America’s luxury division, Cachet.  The collection will range in price from $280 to $330.