News & Runway

LFW: SASS AND BIDE S/S 2010

Due to the rising popularity of London Fashion Week, or the fact that the prestigious event is experiencing its 25th Anniversary this season, designers flocked to London to show in the tents at new LFW venue, Somerset House. For some designers, it was simply a trip back home to revisit their roots. But for the brains behind Aussie label Sass and Bide, it was about diving into new depths and experiencing the London fashion scene for the first time since their show in 2002. 

Sass and Bide has already garnered a dedicated following from young fashionistas worldwide. Known for its young, sexy, rock and roll aesthetic, the Australian duo’s debut soon became the show of the moment for the younger generation of fashion week goers.

The front row was littered with a number of famous faces. Paloma Faith, Kimberly Stewart, and iconic supermodel Twiggy all came to show support for the label, as did a flurry of long-legged languid Sass and Bide lovers.

The Sass & Bide girl is all about gold accents, sexy embellishment, unkept, lustruous hair, and a dash of fashion-forward frivolity, and this seemed to be the prevailing aesthetic this season. Amping up the sex appeal, bondage-style cage dresses were layered over harem pants and gauzy maxi dresses.  Embellishment was key in this collection, with a variety of heavily beaded pieces and sequin detailing. The gleam of metal was evident in the looks, ranging from gladiatorial breast plates to body conscious micro dresses with hardware attached to almost every stitch. An effortless element was also present, with flowing white gowns and monochrome Ikat pants paired with a sharp cut-out bodysuit. Though the collection was almost exclusively monochrome, the lack of colour definitely did not take away from the mood, and in fact emphasized it: scorching hot with lashings of edgy glamour.

Sass and Bide are currently thinking about opening a store in London. After a show like this, Londoners will only be too eager to find these designs in stores, and hopefully see more on the runways in the future.