News & Runway

TO BE G

The Gucci family is riddled with controversy – and I’m not even talking about anything involving Tom Ford.

 

Murder, deceit, reputation, and money all come into play in the Italian family’s rich history which has been chronicled in a number of books these past years (and a Harvard Business School case I once studied in college). Attention to the drama behind one of today’s most recognizable luxury labels resurfaced recently when word hit that Ridley Scott is working on a film slated to begin filming next year about the downfall of the family dynasty. Angelina Jolie is reportedly in talks to play Patrizia Reggiani, Maurizio Gucci’s ex-wife who is currently serving a 26-year prison sentence for plotting his 1995 murder. The Gucci family is not happy about the film that will likely bring their messy drama to a very wide audience who would otherwise be blissfully naive.


 
Maurizio’s cousin Patrizia Gucci told Variety that she is prepared to block the film if it is found to be offensive. That said, Perhaps to draw away from some of the negative press, two Gucci brothers are launching a line of handbags, To Be G, set for the spring. The two brother insist they are not trying to capitalize on their name (though the line’s name would have me believe otherwise), and they claim to not “want to try and replicate what the Gucci brand is doing. We have our own vision” (though from the images I’ve seen, the bags could easily be confused for Gucci).


 
The pieces in the line will retail from about $800 up to about $9,000 for crocodile totes, and they will be stocked at between 30 and 40 retail outlets including Luisa Via Roma in Florence, HK Seibu in Hong Kong, No One in Moscow and Eickhoff in Düsseldorf.