In an interesting twist, Michael Kors – the former Celine creative director – is taking over the space once occupied by the French luxury brand at 667 Madison Avenue in New York City. The boutique will be Kors’ 51st freestanding boutique in North America, and will house the designer’s full range of ready to wear and accessories from his Michael Kors, KORS Michael Kors and MICHAEL Michael Kors labels. In addition, fragrance, eyewear, and watches will be stocked in the 2,500 square foot store.
Not far from Kors’ new home is Burberry. After opening their NYC headquarters with a big splash back in May (they lit three huge neon Burberry signs atop a skyscraper), they have just now opened two boutiques on either side of their flashy new headquarter digs. Called Burberry Brit and London, the two new boutiques (Burberry has 62 stores in the U.S. and Canada already), are the first of their kind. The new 1,500 square foot stores are part of the iconic label’s attempt to re-label “the casual part of the apparel business, as well as contemporizing the assortment.”
The Burberry Brit store is matte black chrome and white colored, has timber floors, a giant floor-to-ceiling digital screen that screens the new “Art of the Trench” video and the look book and shots from the recent advertising campaign with British actress Emma Watson, while the London store has timber-paneled walls and smoked glass furniture and stocks Burberry London’s ready to wear for men and women.